iwill4nature – click to read more
We know that young people have the potential to make a huge difference to improving the environment through social action – or green action – whilst also developing valuable skills, experience and increased wellbeing.
Examples of green action include taking part in environmental volunteering such as litter picking or planting pollinator-friendly flowers, fundraising for to maintain or enhance green spaces or campaigning for the zero plastic waste agenda.
Department for Environment, Food and Rural Affairs (Defra) has pledged to the #iwill campaign, which aims to make social action a part of life for 10 to 20 year olds across the UK. The #iwill campaign, launched by HRH The Prince of Wales in 2013 with cross-party support, will focus on growing environmental youth social action with the #iwill4nature.
Read more about why it is important to put young people front and centre of the Year of Green Action
The #iwill campaign’s effort will form a core component of the Government’s 2019 Year of Green Action, which will draw together local and national initiatives to support current momentum and interest for the environment, demonstrate the power of progress through collective action, and inspire and challenge #iwill campaign partners – new and old – to take action.
Read more about the Year of Green Action
Our aim for 2019 is for more organisations to better understand the vital role that young people can (and already do) play in supporting the environment and subsequently open opportunities to embed quality youth social action into their vision and work.
This aim aligns with the intent of the Government’s 25 Year Environment Plan to help children and young people from all backgrounds to engage with nature and improve the environment. Read the plan here.