Meet the Mentor! March 2018
Each month we are introducing the wonderful mentors that support the Big Ideas programme, in a feature we are calling ‘Meet the Mentor’. The programme and the students on it simply would not be the same if we didn’t have this mentor support from our business partners, and the mentors themselves get an awful lot out of it too. Find out more about the range of interesting and diverse mentors we work with on our Meet the Mentors page on the website!
Allow me to introduce one of our Brammer Buck&Hickman mentors from the West Midlands region – Jeremy Newman.
Name: Jeremy Newman
Position: Head of Digital & Direct Marketing, Brammer Buck&Hickman
· Please describe your role:
I’m part of the marketing department. We look after how the company is represented and promoted, so we look at things like advertising, our logo and identity, how we work with the press, social media, and email marketing. I manage a small team that looks after email, postal, and social media, as well as marketing data.
· Please describe your route to this role:
I started my career with a work experience programme where I spent time in all the different teams at a large FMCG company and that was where I started my passion for marketing. From there I had a couple of marketing jobs, including working for an advertising agency in Dubai before I came back to the UK and did a degree in Business and Computing. It was (and still is) using computing and data to do the best marketing possible that really excites me.
· What advice do you have for young people interested in either following a similar route to you or in working for your business/sector?
Empathy with customers is the greatest skill you can have in a marketing role so trying to build on this will help you a lot in this type of career. Try to think about what motivates people to buy one brand over another and how that company might have influenced that decision.
· Why did you get involved in S4TP’s Big Ideas programme?
It’s great to get involved with the local community, especially when it relates to sustainability and our environment. Helping students with marketing, which forms part of the Solutions for the Planet programme, is something I’ve been able to do while they put together their business plans.
· What involvement have you had so far?
This is my third year of being involved with Solutions for the Planet. I’ve helped with numerous Big Ideas Days and many mentoring and development sessions. It’s been great to work with teams right from coming up with the Big Idea to seeing them present at the final in London.
· Has participating met your expectations?
Being a mentor has exceeded my expectations, it’s something I’ve really enjoyed. You get to really help the students and see them develop, which is really rewarding.
· What has been the best part about participating in the programme?
The best thing has been seeing teams I helped to mentor present at the final and seeing just how far they’ve developed both the idea and their skills.
· What has been the most challenging part about participating in the programme?
One of the most challenging things has been letting go of the preconceived ideas we get used to as adults and learning to step back and appreciate the creative thinking students show. While sometimes being challenging this has personally helped me with think of alternative and interesting ways to do things that I might not have thought of before.
· What have you learnt, through participating, about yourself, the company and sector you work for, young people, schools and skills development?
At first it was a bit odd going back into a school after so long, but it was great to learn how young people are being encouraged to take part in projects like Solutions for the Planet. It’s great to see the positive impact they’re having in helping to develop science, technology, engineering and maths skills and how they fit with sustainability.
· What would you say to others considering participating in the programme?
Taking part is really worthwhile, everyone benefits, you, your company, and especially the students.
We are proud and grateful to have you on board Jeremy – thank you for all your help!
Answers written by: Jeremy Newman, Head of Digital & Direct Marketing, Brammer Buck&Hickman
Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of Solutions for the Planet Ltd.